While it was designed originally as a marketing and cash grab back in the day, the original Atari Force comics were a whole lot of fun that in the end had little to do with Atari itself. Now the folks at Dynamite Entertainment are looking to go back to thise property with a new deal with Atari that involves some pretty aggressive and potentially interseting projects to come from it.
According to the information so far, the deal includes rights for a comprehensive retrospective hardcover book, collecting game production and concept artwork, photos, behind-the-scenes info, marketing art, other details on the company and its games, and interviews with key people involved in Atari’s rich history in general. Beyond that, the deal also includes the right to create original comics and graphic novels in all sizes, as well as reprint existing comic material.
“We are excited to be teaming up with Dynamite Entertainment to bring a modern twist to a classic series of comics and table top books that are rich with historic art,” said Fred Chesnais, Chief Executive Officer, Atari, Inc. “Atari’s roots in the comic book world and iconic art is a collector and video game enthusiast’s dream. Our partnership is a fun way to expose our brand to a new generation and resonate with our long-time fans.”
“Atari is a touchstone for so many people,” says Dynamite Director of Business Development Rich Young. “Their games and game system exposed a lot of folks to video games for the first time…and frankly, got them hooked! I have fond memories of playing games on the 2600 with friends growing up, and am quite happy that we have a chance to work with Atari on this publishing program.”
“In addition to the hardcover retrospective art book, Dynamite has plans to create new comics based on a select list of Atari properties that help reimagine games with new story and art from some of today’s best creators. The list includes Asteroids®, Centipede®, Crystal Castles®, Missile Command®, Tempest®, Yar’s Revenge®, and more. Dynamite also plans to reprint existing comics material, such as the Atari Force comics that were originally published from 1982-1986 and featured well known and impressive talent such as Gerry Conway, Roy Thomas, Ross Andru, Gil Kane, Dick Giordano, Mike DeCarlo, Jose Luis Garcia-Lopez, Eduardo Barreto, and Mike Baron.”
“Dynamite Entertainment’s Atari’s art book, comic books, and graphic novels will be available to consumers through the comic book specialty market, and the graphic novel collection will be available at major bookstore chains, online booksellers, and independent bookstores courtesy of Diamond Book Distributors. Atari comics will also be available for purchase through digital platforms courtesy of Comixology, Dynamite Digital, iVerse, and Dark Horse Digital. Fans and retailers are encouraged to follow Dynamite Entertainment and Atari’s official social media channel for the latest updates regarding creative teams and release dates.”
