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Australian Licensor Hanabee Announces In-House Encoding/Authoring Services

2 min read

HanabeeHanabee Entertainment has put out some interesting news as the company continues to grow as they’ve now brought on Carl Ardron in the role of Production and IT Development Manager. Carl brings with him 12 years of expertise in the compression and authoring field and will oversee the company’s development of its own in-house authoring and encoding service. In-house authoring continues to be important for many companies, especially as costs have come down and being able to fine-tune locally without using an outside service means we tend to get releases that hit the quirks that fans like to see in productions.

Carl states “As video entertainment becomes increasingly accessible and the modes of access more numerous the challenges to successfully meet customer expectation require a company to be agile, innovative and ambitious. It is also important to have fun whilst doing it. Hanabee has all these qualities and more. I look forward to working with Hanabee immensely.”

Eric Cherry, Hanabee Entertainment’s President and CEO states “Carl’s near-obsession over quality is something inspiring to be around. One of Hanabee’s central purposes is to set the benchmark in this area and I’m simply thrilled this opportunity to work together has emerged.”

Hanabee Entertainment was founded in early 2012.

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