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Netflix Abandons Qwikster, Posts Monday Morning Apology (Again)

2 min read

The Netflix saga has been one of great amusement over the course of 2011 for many and today marks another entry that makes you wonder how these people earned their MBAs, or survived anything involving being social and understanding other people and their customer base. After alienating a large chunk of its membership and coming up with an absurd name that invoked April Fools Day a few Monday’s ago, Netflixes head man Reed Hastings has again taken to the site blog, on an early Monday morning and on a holiday weekend no less, to say “oops, sorry, guess everything would have been too complicated” and essentially killed the Qwikster plans. Which either says they were never serious about it, never really thought it through or a combination of that and numerous other factors including membership dropping away and their stock price continuing to go down. In the words of the children in my daughter’s third grade class, all I can say is “Seriously?”

Does this kill your video game plans too? That would be sad.

It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password… in other words, no Qwikster.

While the July price change was necessary, we are now done with price changes.

We’re constantly improving our streaming selection. We’ve recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we’ve added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.

We value our members, and we are committed to making Netflix the best place to get movies & TV shows.

Thank you.


[Source: Netflix]

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