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“Bleach: Brave Souls” Reaches Over 55 Million Downloads Worldwide! Celebrate the Chinese New Year with New In-Game Campaigns!

3 min read

Tokyo, Japan – KLab Inc., a leader in online mobile games, announced that its hit 3D action game Bleach: Brave Souls, has reached a total of 55 million downloads* worldwide.

Starting on Sunday, February 28, the 55 Million Downloads Celebration will kick off in-game in commemoration of this milestone. The celebration will include a login bonus, special orders, and more campaigns where players can receive amazing rewards.

*Total includes users who have downloaded the game more than once.

Bleach: Brave Souls is an exciting 3D action game based on the world of the mega-hit anime, manga, and novel series Bleach. Build a team using your favorite characters from the Bleach universe and join the fray!

For the first time players can celebrate the lunar year with new in-game campaigns as part of the Chinese New Year Campaign starting today, Wednesday, February 10.

Chinese New Year Campaign Overview

Chinese New Year Login Bonus

Available: From Wednesday, February 10 to Wednesday, February 17 (UTC+9)

During the campaign period, players will receive 5 Spirit Orbs once a day just by logging in. Log in every day and get a total of 40 Spirit Orbs!

Chinese New Year Power-Up Set

Available: From Wednesday, February 10 to Wednesday, February 17 (UTC+9)

Players can login to the game during the campaign period and receive the Power-Up Set as part of the Chinese New Year Campaign. The set includes items that will help players to strengthen their characters and accessories. Log in at any time during the event period to claim your Super Power-Up Set containing Coins, Resurrection Rings, a Hogyoku, and Power Hearts!

3 Special Chinese New Year Packs on Sale

Available: From Wednesday, February 10 to Wednesday, February 17 (UTC+9)

Celebrate Chinese New Year with these three special packs: the Chinese New Year Pack, Chinese New Year Pack: Silver, and Chinese New Year Pack: Golden.

*Please check the in-app notifications for more details.
*Please note that campaign contents are subject to change without notice.

About Bleach

This project is based on Bleach, a popular Japanese manga featured in Shueisha’s landmark comic anthology, Weekly Shonen Jump, until issue #38 of 2016. The series premiered in 2001, quickly gaining a dedicated fan base and selling a total of over 120 million copies of the 74-volume manga series. Bleach has become a powerful media franchise, spawning an animated television series that ran from 2004 to March 2012, and a total of four feature-length films that have been released in theaters to date. In addition, 2020 marks the 20th anniversary of the serialization, and the “BLEACH 20th Anniversary Project” is currently underway. The series’ popularity extends beyond Japan, to an international audience, where it continues to find new fans and dedicated followers around the world.

Overview of Bleach: Brave Souls

Title: Bleach: Brave Souls

Smartphone Support: Android™ 4.1+, iOS 9.0+  * Not available on some devices.

PC (Steam) Support: Windows 8, Windows 8.1, Windows 10 (64-bit OS Required)

PC (Bluestacks) Support: Windows 7+ (34-bit/64-bit OS)

*Not compatible with Mac/Linux.

*The game might not run on some computers.

Genre: 3D Action

Release Date: July 23, 2015

Price: Free-to-play (In-game purchases available)

Supported Regions: Global

Supported Languages: English, French, Japanese, Korean, Thai, Traditional Chinese, Simplified Chinese

Official Website:

Official Twitter Account: @bleachbrs_en

Official Facebook Page:

Official Instagram: @bleachbravesouls_official

Copyright: © Tite Kubo/Shueisha, TV TOKYO, dentsu, Pierrot © KLabGames


Download here!

iOS App Store:

Google Play:



About KLab

KLab is a leader in online mobile gaming. Founded in 2000 and headquartered in Tokyo, the company is listed on the 1st Section of the Tokyo Stock Exchange. KLab has consistently ranked as one of the top 52 grossing game publishers worldwide since 2012. With its emphasis on quality and innovative games, KLab continues to grow at a rapid pace, expanding beyond the Japanese market with an office in Shanghai. For more information about KLab, please visit

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