The latest Cocotama series is underway with the Kirakira Happy★Hirake! Cocotama property that began on September 6th, 2018. Kadokawa is handling the home video releases for the show and they’re now doing some promotion for it as it’s getting a mix of singles and a DVD box set. The first spot looks at the upcoming box from them while the second tackles the individual DVDs, which makes sense to get out there for the kids as easy to pick up things for parents.
The previous series began airing in October 2015 with OLM Inc providing the animation for it. The show is directed by Norio Nitta based on the series composition by Michihiro Tsuchiya and character designs by Shinobu Ookawa.
Plot Concept: Cocotama are tiny gods born from the thoughts and feelings of objects that people use with great care. The fact that Cocotama wear part of the egg they hatch out of as underwear is proof that they are still apprentices. The Cocotama use a mysterious magic, and they train hard to be of use to humans and to become full gods. They live inside human houses and stealthily move around to help humans find things they have lost, although they make many mistakes.