DC Comics has a lot riding on their Rebirth event that kicks off on May 25th with the oversized issue that shifts the narrative and design of the comics side. Part of that initiative is also to start bringing new branding focus throughout the various properties of DC Entertainment proper and that’s being done with a new logo that will stretch across them that you can see to the right. This one has an interesting feeling about it as it harkens back to the logo introduced in 1972 that was around for a few years, though the 1975 logo was part of my formative comics reading.
“While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media. DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC’s iconic symbols,” stated Amit Desai, DC Entertainment Senior Vice President of Marketing and Global Franchise Management.
“The launch of the new logo is the perfect tribute to DC’s legacy, exciting future and most importantly, our fans.”
“I’m very proud that REBIRTH will be the first comic book published with the new DC logo.” stated Geoff Johns, DC Entertainment’s Chief Creative Officer. “To me, REBIRTH and the new DC logo are built on what’s come before while looking to what will come tomorrow. I can’t wait for people to see it on the cover.”