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‘Snow White with the Red Hair’ Gets Second Anime Promo

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Akagami no Shirayuki Hime Key VisualWarner Bros. Japan has revealed a second promotional video for the summer 2015 anime series Akagami no Shirayuki-hime, aka Snow White with the Red Hair. The series was picked up for simulcast by FUNimation last week. The new promo clocks in at 90 seconds and shows off a lot of animation that we haven’t seen in the previous promotional material. The show is now scheduled to debut on July 6th, 2015 on Tokyo MX at midnight that night and will roll out to other broadcasters a few hours later as well as satellite networks in the coming weeks.

The work comes from Sorata Akizuki which began back in 2006 in the LaLa magazine and has twelve volumes out so far. The series translates as Snow White with the Red Hair and will be produced by Studio Bones this year with Masahiro Ando directing based on the scripts by Dekao Akao. Kumiko Takahashi is on board as the character designer. Eyelis will be performing the ending song for the series.

The series is already set to star Saori Hayami as Shirayuki, Ryota Ohsaka as Zen, Jun Fukuyama as Raji Shenazard, Kaori Nazuka as Kiki Seiran, Nobuhiko Okamoto as Obi, Toshiyuki Toyonaga as Mihaya, Yuichiro Umehara as Mitsuhide Roen, Akira Ishida as Izana, Yuko Kaida as Garack and Yuko Sanpei as Ryu.

Plot concept: Shirayuki was a young girl born with unique apple-red hair. She meets a famous but foolish Prince Raji, who falls in love with her at first sight and orders her to become his concubine. With nowhere else to go, Shirayuki cuts her hair and escapes to a neighboring country. While traversing through the forests, she meets a young boy, Zen, who helps her after she boldly cures his wounds but then gets poisoned by an apple given to Shirayuki. Meanwhile, Prince Raji sends out henchmen to search for her. What will happen to Shirayuki? What is Zen’s true character? A refreshing fantasy story between an optimistic heroine and a prince who constantly stays on her watch.

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