Like any long term plan, you make adjustments along the way, and with Marvel Studios Kevin Feige talking about how things within the business have drawn up tentative plans through 2028 for features, you have to appreciate the long term aspect of it. But you also realize that every business changes and the impact of their Netflix deal for example could alter those plans if it does well and some characters transition into the theatrical realm and vice versa.
In a new profile piece onFeige done by Bloomberg Businessweek, a lot of interesting little nuggets surfaced about the way the company is operating and thinking of things. Check out the full article for a lot of aspects of the business side of Marvel Studios.
One of the interesting points comes when they talk about Captain America: The First Avenger and the kinds of “screaming matches” that went on over whether it should be set in the 1940’s or not. “Kevin lobbied very hard for that,” Marvel CCO Joe Quesada told Businessweek. “I felt strongly about it as well. It was the right thing to do. There is no way that the Steve Rogers you see in ‘Captain America: The Winter Soldier’ resonates as much with an audience if you don’t see that first movie and really understand where he’s coming from.”
In regards to the long term plans, it’s tantalizing since you want to know more, but you also have to appreciate that they are building a larger, interconnected universe that can be adjusted and managed over time. “It’s like looking through the Hubble telescope,” Feige said, referencing a map of films for the next decade near his desk. “You go, ‘What’s happening back there? I can sort of see it.’ They printed out a new one recently that went to 2028.”
