There’s always a lot of decent crossover with the promotions done with a movie from some places and the auto industry is definitely having some fun with it in general. The latest comes from Chevrolet who has taken a 90 second reworking of one of the Captain America: The Winter Soldier trailers by having it done with a bunch of kids taking on the roles. The layouts are largely the same and we get some good replacements used here for solid comedic effect, especially with the way some of the phrases are changed. It has a solid gimmick to it as well as to the why of it, but it’s a familiar one as well as we’ve seen it used in other retail oriented ads of a similar nature.
Suffice to say, it’s good to see that it involves both boys and girls partaking in it and having fun living in their imaginations.
