This weekend is an interesting one when you drill down to things a bit to see how it all unfolds, as three of the new movies opened on Thursday to take advantage of Valentine’s Day, either to play to its strengths or provide alternative entertainment, and there’s still one more day as many kids have Monday off either for President’s day and/or school vacation week, which could add up some additional numbers. Rentrak has let loose with the latest numbers from the three day weekend itself and it’s definitely problematic overall, though the international market changes things a bit.
A Good Day to Die Hard takes the top spot in the US with $25 million, but it brought in another $62 million internationally, where it’ll likely play better overall as it feels very worn here. With it taking place in Russia, that also adds to its appeal. The latest Nicholas Sparks adaptation with Safe Haven did well in its debut, bringing in $24 million domestically and another $2.5 million overseas where it’s getting a very limited release and earning the #3 spot behind Identity Thief. Die Hard was released in 65 territories compared to Safe Haven‘s 7. Escape from Planet Earth, the latest CG animated flick for the younger set, debuted at #4 from The Weinstein Company and is doing decently considering the time period, but will fare well as there are no other age appropriate films out there for kids during a holiday week. With a $40 million budget and eventual home video and more, it’ll do fairly well overall. Similarly, Safe Haven was mde for $28 million and should have a good, lengthy life on home video and eventual broadcast runs as well. A Good Day to Die Hard will have a harder road to travel with its $92 million budget, but give it a few weeks in domestic and international markets and you’ll have something decent, though likely not enough to merit another outing.
The big hurt this weekend is the Warner Bros release of Beautiful Creatures, which has four novels out to date by the two main authors and a strong promotional push for its Southern style Twilight vibe. Which may just be wearing thin these days in general now that those films are done and over with. With a $60 million budget, it brought in just $7 million domestically and another five million internationally in twenty-one different markets. In its opening day on Thursday, it did about $2.5 million, compared to the other two new openers which both did between $8-9 million for the day. Things are not looking good in the slightest for any further movies in this series.
| RANK | TITLE | DISTRIBUTOR NAME | WEEKEND REVENUE | CUME REVENUE | ||
|---|---|---|---|---|---|---|
| REVENUE | # OF LOCATIONS* | LOC AVG | ||||
| 1 | Good Day To Die Hard, A | 20th Century Fox | $25,000,000 | 3,553 | 7,036 | $33,239,116 |
| 2 | Identity Thief | Universal | $23,436,825 | 3,165 | 7,405 | $70,724,610 |
| 3 | Safe Haven | Relativity Media | $21,430,000 | 3,223 | 6,649 | $30,258,918 |
| 4 | Escape From Planet Earth | The Weinstein Company | $16,066,000 | 3,288 | 4,886 | $16,066,000 |
| 5 | Warm Bodies | Lionsgate | $9,000,000 | 2,897 | 3,106 | $50,220,531 |
| 6 | Beautiful Creatures | Warner Bros. | $7,460,000 | 2,950 | 2,528 | $10,002,317 |
| 7 | Side Effects | Open Road | $6,307,000 | 2,605 | 2,421 | $19,127,836 |
| 8 | Silver Linings Playbook | The Weinstein Company | $6,088,000 | 2,202 | 2,764 | $98,462,472 |
| 9 | Hansel And Gretel: Witch Hunters | Paramount | $3,470,000 | 2,103 | 1,650 | $49,698,795 |
| 10 | Zero Dark Thirty | Sony | $3,100,000 | 1,522 | 2,036 | $88,028,668 |
| 11 | Mama | Universal | $2,793,360 | 1,648 | 1,695 | $68,273,535 |
| 12 | Argo | Warner Bros. | $2,230,000 | 903 | 2,469 | $126,893,052 |
