This past weekend is typically not a huge weekend for box office revenue since it is Easter Weekend and a lot of people are off at other activities. But that didn’t stop Hunger Games from hitting its third consecutive win at the box office as it brought in another $35 million, which when including what was taken during the weekdays and past weekends, has pushed the film over the $300 million mark. Domestically. It’s also taken in another $157 million overseas, so it’s going to hit the half a billion mark soon, marking it as the franchise to watch going forward.
Outside of that, the weekend was kind of tepid but not bad overall when you look at it. American Reunion opened with $21 million on its $50 million budget but also made another $19 million overseas and it’s the kind of movie that will do pretty decently and rack up some good secondary revenue streams as it moves to home video, cable, VOD and so forth. Titanic had lowered expectations after the showing of The Phantom Menace so it’s $17 million take is about what was expected, plus the weekday showings last week that helped to bump it up to $26 million total on this re-release. After that, it’s just kind of meh, though things are adding a few bucks here and there like Mirror, Mirror and Wrath of the Titans. What will continue to help these films is their overseas receipts though as they’re going to falter quickly here.
And just to note for those who have largely forgotten it, while its budget and marketing have killed it in general, John Carter continues to add revenue overseas. it’s domestic take is a paltry $68 million at this point, but it’s brought in $195 million overseas, getting it to the $263 million mark now and still going. The foreign take accounts for 75% of what it’s bringing in. And it’s getting easier and easier to lay a lot of the blame on the poor marketing and the massively negative pre-release mindset from the Internet punditry that wrote it off as DOA and helped to sell that mindset.
Weekend of Apr 6-8
| Rank | Film Name | Distributor Name | Weekend Revenue | Cume Revenue | Locs | Loc Avg |
|---|---|---|---|---|---|---|
| 1 | Hunger Games, The | Lionsgate | 33,500,000 | 302,839,165 | 4,137 | 8,097 |
| 2 | American Reunion | Universal | 21,466,200 | 21,466,200 | 3,192 | 6,725 |
| 3 | Titanic | Paramount | 17,350,000 | 25,710,482 | 2,674 | 6,488 |
| 4 | Wrath Of The Titans | Warner Bros. | 15,010,000 | 58,898,912 | 3,545 | 4,234 |
| 5 | Mirror Mirror | Relativity Media | 11,000,000 | 36,473,495 | 3,618 | 3,040 |
| 6 | 21 Jump Street | Sony | 10,200,000 | 109,577,305 | 3,009 | 3,389 |
| 7 | Dr. Seuss’ The Lorax | Universal | 5,015,010 | 198,189,360 | 3,003 | 1,670 |
| 8 | Salmon Fishing in the Yemen | CBS Films | 975,000 | 4,639,001 | 524 | 1,860 |
| 9 | John Carter | Disney | 820,000 | 67,973,000 | 1,015 | 807 |
| 10 | Safe House | Universal | 580,810 | 124,750,970 | 482 | 1,205 |
| 11 | Raid: Redemption, The | Sony Pictures Classics | 564,585 | 1,288,195 | 176 | 3,207 |
| 12 | Act Of Valor | Relativity Media | 536,000 | 68,753,961 | 708 | 757 |
© Rentrak Corporation 2012
so love the hunger games hope u do to