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New ‘How NOT to Summon a Demon Lord’ Anime Promo & Key Visual Arrive

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© Yukiya Murasaki / Kodansha

The upcoming anime adaptation of the How NOT to Summon a Demon Lord light novels updated once again a bit more information. Set for a July 5th, 2018 premiere, the official site has now dropped a new promotional video for it as well as a key visual that you can see below. The show is being directed by Yuta Murano based on the series composition by Kazuyuki Fudeyasu. Shizue Kaneko is on board with character design while Yuki Nishioka is serving as the chief animation director with Ajiado handling the animation production.

The previously announced cast includes:

  • Azumi Waki as Rem Galleu
  • Yu Serizawa as Shera L. Greenwood
  • Masaaki Mizunaka as Diablo
  • Yumi Hara as Alicia Crystella
  • Rumi Okubo as Sylvie
  • Emiri Katō as Edelgard
  • Atsumi Tanezaki as Klem
  • Sayaka Senbongi as Celestine Baudelaire
  • Yūka Morishima as Mei

The light novels began in 2014 from Yukiya Murasaki and have nine volumes out as of this writing. The first novel got a digital release from J-Novel Club last month and Seven Seas Entertainment has plans for the manga.

Check out the official website and Twitter.

Plot Concept: In the MMORPG Cross Reverie, Takuma Sakamoto is so powerful that he is lauded as the “Demon Lord” by other players. One day, he is summoned to another world – but with the same appearance he had in the game! There, he meets two girls who both proclaim themselves to be his Summoner. They had performed an Enslavement Ritual to turn him into their Summon… but that’s when Takuma’s passive ability <> activated! Instead, it was the girls who had become enslaved! Though Takuma may have been the strongest Sorcerer there was, he had no idea how to talk with other people. That’s when he makes his choice: to act based on his persona from the game!

“Amazing? But of course… I am Diablo, the being known and feared as the Demon Lord!”

So begins a tale of adventure with an earth-shakingly powerful Demon Lord (or at least someone who acts like one) taking on another world!