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‘Solo’ Wins Weak Weekend Box Office

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With nothing that was launching in a big way this weekend, or really until the June 15th weekend, the box office hits a bit of a slump here and it’s spread out a bit. The big and obvious one is Solo as it had a big drop in its second weekend where it did just over $29 million (though I expect revisions later today to boost it over $30 million). There’s plenty of ink out there about the reasons why this faltered as bad as it did, some of it I think makes sense, but I also get the sense that once this hits the home video and digital distribution market and people check it out they’ll wonder why it got as bad of a rap as it did.

Deadpool 2 isn’t recapturing the magic of the first in its third week it brought in $23 million, which contrasts with the first film that did $40 million in its third weekend. It’s also about $40 million under what the original did in total domestically the last time around. The busy month of May following Avengers: Infinity War was, I think, a cascading effect on the genre movie side of the business in things simply not hitting as well as they should have.

In terms of new releases, Adrift had a decent bow for STX at $11.5 million and could find a little more life over the weeks as counter programming as school ends, but with a $35 million budget it’s going to struggle to recoup its money.

One film that’s gotten a lot of buzz with little promotion is Upgrade which came in sixth with a $4.4 million take in 1,457 screens. It’ll be interesting to see if OTL can expand it next weekend and ride the buzz and push the marketing more.

Not doing well is Action Point which did a $2.3 million take in its debut and almost didn’t make it to ninth place. With a $19.5 million budget, don’t expect much here.

Next weekend has a trio of films going wide with Heredity from A24 landing while Global Road brings Hotel Artemis into 2,000 screens. The big one is Ocean’s 8 as it pushes into 4,000 screens.

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