Announced as part of the big noitaminA presentation back in March, the official Japanese site for the anime adaptation of the light novel series Saenai, aka Saenai Heroine no Sodatekata: egoistic-lily has updated with a new key visual that you can see below. The site version has a light touch of animation to it to evoke the mood as well. The series is set to debut in January 2015 and will star Chinatsu Akasaki as Izumi Hashima and Tetsuya Kakihara as Iori Hashima. The cast previously announced Yoshitsugu Matsuoka as Tomoya Aki, Saori Ohnishi as Eriri Spencer Sawamura, Ai Kayano as Utaha Kasumigaoka and Sayuri Yahagi as Michiru Hyodou.
The series is based off of the light novels that began in the summer of 2012 and has five volumes so far as written Fumiaki Maruto with artwork by Kurehito Misaki. The series is directed by Kanta Kamei based on scripts by Fumiaki Maruto with animation production done by A-1 Pictures.
Plot concept: A highschool otaku named Aki Tomoya runs into his dream girl one day…only to find that she has the faintest presence to his chagrin!
Now with his otaku passions, Tomoya wants to turn the girl into a heroine in the only realm he is familiar with: 2D dating simulation game. To accomplish this objective, he scouts Eriri Spencer Sawamura, his half-foreigner childhood friend equipped with artistic talent, as the illustrator, and Kasumigaoka Utaha, a famous prodigy writer, as the script writer.
